Last month, we launched our website redesign for. So how do we decide whether or not video backgrounds are worth adopting? A Case For Video Backgrounds (And Why We Use Them) Participants in the experiment said parallax scroll was “more fun” than non-parallax scroll websites. Somewhat surprisingly, research has found that parallax scrolling has a pleasurable UX because of its usability, satisfaction, enjoyment, fun, and visual appeal. This is most common on parallax scroll websites, which means the website background (in this case, a video) moves at a slower rate, creating a 3D effect as you scroll down the page. While video backgrounds aren’t necessarily “new”, the web development industry has seen a heightened trend in widescreen video use with a small amount of overlay copy (if any).
They say video marketing is the future, which has led more businesses to incorporate video backgrounds into their websites.
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